UX / UI / BANNER ADVERTISING
Adidas Sport anti-perspirant is part of the Adidas body care range designed to deliver maximum dryness and freshness, whatever the situation. Our challenge was to get adidas Sport Sensations anti-perspirant into the minds of the 15-24 year old male target audience during the World Cup year.
The campaign was split into two phases, the first phase was to recruit our penalty takers. In partnership with Goal and FHM, we asked fans to upload a video showcasing their football skills, offering a trip to Brazil as their incentive. We created promotional content which was viewed on Xbox, YouTube and various social channels. As well as a fully responsive website to showcase the entries. We then took four winners onto phase two, where they had their one shot at greatness in our subterranean arena as they faced international goalkeeper, Craig Gordon. Tickets to the World Cup Finals in Brazil were at stake.