UI
MasterChef Travel is a Culinary Tours programme that is licensed by Cox & Kings who offer high quality travel to the world's most captivating destinations. The programme focuses on promoting tours to the key English-speaking territories of the UK & Ireland; the USA & Canada; India; and Australia / NZ. The Tours would be joined by MasterChef Talent, local cooking experts & guides and will typically include a combination of cookery demonstrations, hands-on cooking, sourcing ingredients (markets etc) and set meals, plus some more general cultural and natural sightseeing.
We were approached by the client to create a responsive website and supporting emails that is faithful to the MasterChef brand, inspires potential clients to consider culinary-themed travel and acts as a simple booking portal. This was a pitch project.